Sometimes, Dove gets it right on. True, there was that time Jamie opened up her Promiseto find the message, “Chocolate will always be your Valentine” and weboth threw gigantic hissy fits about how even some random copy writerat a candy company knows we’re destined to die alone with a bunch ofcats. I mean, sheesh! A six-day official boycott followed.
Butother times, like when my dark chocolate comes with the the words, “Bemischievous. It feels good.” printed on the foil wrapper, I think,
“God, yes, it does. Dove, you don’t even know.”And then I think there’s probably only one thing that feels better thanmischief, and even that usually requires some mischief to achieve…so, yeah, Dove. Right on.
And then there’s today. When I realizethat ultimately, the random tinfoil copywriter knows me better than I knowmyself, and he’s worried about me. Not once, but twice (I have a two-a-day habit) I stripped mychocolate to find this wise sentiment:
“Don’t think about it so much.”
It’s like the calls are coming from inside the house.
Overthinking, eh? Sounds like we have similar afflictions.
And I am in some serious need of mischief at the mo’. Here’s to hoping we both find some.
oh great reference to a VERY scary made for tv movie!!
I have been a longtime fan but am a first time commenter.
That is exactly what I needed to hear today – so simple, but makes so much sense. “Don’t think about it so much”.
Thanks Fish.
I was so obsessed with Dove for both the chocolate and the “promises” that my AOL screenname (back in the day) was definitely DoveChocolates.
I feel like the promises have gone downhill a bit now (I open too many with messages like “Indulge. Eat more chocolate” aka give us more of your $$), but I still have a few old foil wrappers around. Classics like “live your life without regrets”, “be true to yourself.”
Gotta love Dove
p.s. Where can I apply to be a Dove chocolate promise copy writer?
Two blog entries in one day! Yay Fish
Could you send some Dove chocolates to Canadia? I don’t think we get those here. Are they like fortune cookies where you add “except in bed” to the end? Be mischievous. It feels good. In bed.
Loved this! And now I need some chocolate…
God, I can’t even explain how much I love this! Do YOU even know? I don’t think so.
“It’s like the calls are coming from inside the house.”
Beer just came out my nose.
Ha! I love this…I thought I was the only one who read too much into Dove’s tin foil “wrapper fortunes!”
i also have a dark chocolate dove promises addiction, though i’m closer to 12 a day than 2. i especially love to unwrap and read the messages at work, even if i don’t get to be mischievous there.
i’ve never gotten the overthinking message. maybe the writer knows me very well, too. i don’t tend to overthink, just follow my instincts. sometimes that gets me into trouble, though.
we don’t get dove chocolates with messages here in singapore. ours are just the plain wrapping paper kind. but if we did, mine would totally say, “you need to get some. this year.”
Ha! I got this very same Dove message, and it happened to be particularly applicable to the situation I was going through at the time. I carefully flattened out the foil & kept it on my fridge for months! They should put more of those public service-type messages in there….
My all time favorite Dove message: “Flirting is mandatory.”
It’s still on my fridge. and still makes me smile.
HA!HA!HA!HA!HA!
“It’s like the calls are coming from inside the house.”
Thanks for that, much appreciated.
My roommate and I used to be obsessed with Dove when we lived together. We would leave Dove messages for eachother on the fridge.
one of your best. Concise and jampacked with quoteable hilarity.
I (still) heart you!
That’s so weird! I have that very foil wrapper sitting on my desk at work. Along with “Smile. People will wonder what you’ve been up to.” and “Naughty can be nice.”
Words of wisedom I think
That last line is freaking hysterical. Seriously, brilliant.
Ok, you’re brilliant. There. I said it.
they must’ve printed waaaay too many of that promise bc i’ve gotten it quite a few times myself…wait, that must mean that i’m eating waaaay too many pieces of chocolate…nah!
I love dove promises…and especially love the same sentiments your highlighted in your blog.
My complaint though…they need new ones…or I’ve been eating way tooooooo much chocolate.